A practitioner treating a man's lower back on a treatment table
Slough, BerkshireChronic pain · Body and mind

Get back
in the game.

Your back's been playing up on and off for years. You've tried the physio, the chiropractor and the tablets. What if it isn't just your back?

01Sound familiar?

You've tried everything.

'My back's been killing me for five years.'The long-term sufferer

'I'm fine for the first hour. Then it starts.'The weekend warrior

'Nothing worked for long.'The one who's tried it all

'They said there's nothing wrong.'The one with no answers

'I'm worried I'll have to give up.'The big fear

A woman in soft light with her hand on the side of her stiff neck
An older man gripping the back of his neck in pain

You're not broken, and you don't need fixing. You've spent twenty years looking after your career, your family and everyone else. You put yourself last. Now your body's sending the bill.

02How I work

Body and mind. Same room.

The physio and the chiropractor weren't wrong. They just weren't the whole picture. I work on the tight, sore bits you can feel and the stress you can't see.

A sports therapist massaging a client's back

Sports massage

Level 5 hands-on work for deep, stubborn tension.

Fine needles in the muscle, close up

Dry needling

Cups on a client's back

Cupping

A practitioner checking a client's spine and shoulder blade

IASTM and osteopathic techniques

+The mind

The missing piece.

Not instead of the hands-on work, and never "it's all in your head".

  1. 01
    Hypnotherapy

    A deeply relaxed, focused state where your body can finally let go.

  2. 02
    NLP

    Simple ways to change the patterns that wind you up.

  3. 03
    Picture it, step into it

    See yourself fit and pain-free, then live from that version of you.

03What happens

Three steps.

  1. We start with your body

    Hands-on treatment first, so you feel the difference straight away.

  2. We look at what else is going on

    Honest questions, like: 'What's been happening in your life when it flares up?'

  3. You step into the pain-free you

    Then we build the body and the habits to match.

04Clients

In their own words.

Messages clients have sent me on WhatsApp. I've left their names off for privacy.

I no longer need to take diazepam or any painkillers, and I've been able to stay mobile and active… I feel stronger, more in control, and more hopeful than I have been in years.

Back and shoulder

I have been having my back and neck done for over 15 years. I have been to lots of places but I have to say you're the best… I feel so relaxed today and didn't have to take any painkillers and slept like a baby.

Back and neck

It wasn't just physical relief, it felt like I released years of built-up tension and stress. After the session, I felt lighter in every sense: my body, my mind, my heart… One session has already made such a difference.

Stress and tension

I have lived with chronic pain for 5+ years but wouldn't be able to cope if it weren't for Gino… He also helps lift self-limiting behaviours I have adopted from past trauma. I wouldn't even think of going anywhere else.

Chronic pain, 5+ years

Having been to other physios and chiros, I was suffering with hip flexor pain, which wouldn't abate. Gino read my history ahead of the appointment, listened and conducted a series of stretches, breathing, massage, needling (which I'd never tried)… I'm amazed my pain has practically disappeared.

Hip pain

Before, whenever I had a back flare-up, it would completely stop me from walking for about five or six days… I've now been seeing him for around two months, and the difference has been incredible.

Back flare-ups

He was able to identify and treat the root cause of my pain rather than just the symptoms. Within less than two weeks, I was back playing sports comfortably and with far more confidence than I expected.

Sports injury

My lower back feels more mobile and the pain that I was experiencing has disappeared! I feel like I can train to my full potential again!

Lower back, after a 10K

After suffering from a constant headache for almost four weeks, I finally feel like I can return to normal life. The improvement is amazing.

Headaches

He took the time to listen, assess my symptoms, and offer clear, practical advice. Having seen other therapists in the past, I could immediately tell that Gino's experience stood out.

Sciatica

He's always fitted me in at short notice for emergencies and genuinely makes the time to explain everything clearly and calmly, so I never feel rushed or confused about my treatment.

Ongoing treatment

Gino really helped my daughter with relaxing her nervous system after an injury playing football combined with growing pains… which has allowed her to get back into sports again.

Football injury

Came in with back pain from an injury from the gym and felt amazing after. Thank you for reassuring me. Game changer.

Gym injury

Highly recommend Gino. Sorted my backache and stiffness out in just a few appointments.

Backache

My back was not great and my right shoulder was painful as well. The treatment you do helps me a lot.

Back and shoulder

Thank you for today, it really opened my mind.

Mindset session
05Sessions

Pick your starting point.

Most people come in saying 'just sort my back out'. That's a great place to start. If it keeps coming back, we go further.

The way in

Physical treatment

Sports massage and hands-on treatment, 30 minutes.

£50per session

4 for £180 · 6 for £240

Book a treatment
If it keeps coming back

Pain Reset

Six one-hour sessions, weekly or fortnightly. Treatment plus mindset work.

£7206 sessions
  • Find out why it keeps flaring up
  • Treatment every session
  • Simple things to try at home
Start a Pain Reset
The full rebuild

Evolve

Six months, 12 sessions of up to 2 hours. Body, mind and emotions, with plenty of play.

£3,0006 months
  • Pain gone, not just managed
  • Someone in your corner
  • Feel like yourself again
Talk to me about Evolve

Don't believe me? Good.

Don't take my word for it. Look for yourself and see if it rings true. Your pain is real. I'm just saying your body might not be the only thing holding it there.

Try this

Next time your shoulders tighten up, notice what you were THINKING about just before. Clue? It wasn't your shoulders!

Gino treating a client's neck as she lies on the treatment table
06About me

Hi, I'm Gino.

I didn't learn about pain from a textbook. I grew up with it.

As a kid I had all sorts of physical problems and spent a fair bit of time in and out of hospital. Pain wasn't something that turned up now and then. It was just part of life (not exactly the childhood highlight reel, I'll admit).

But it made me curious. How does the body actually work? And why did the pain feel worse on some days than others, when nothing physical had changed?

The more I looked, the more I realised the mind has a big say in how much we hurt.

A lot of people in my line of work still see pain as purely physical. I don't. Stress, emotions and old hurts can hold pain in the body too. Work on those as well as the body, and pain that's hung around for years can start to ease.

Who I work with

People who've looked after everyone else for years and are ready to put themselves first. Lots of men in their forties and fifties, and plenty of women, who are often more open to the emotional side from the get-go.

Cover of How We Create Our Suffering And What To Do About It by Ravinder Gino Hoonjan
The book

How We Create Our Suffering And What To Do About It

I wrote it in 2020 to explain, in plain English, how our thinking shapes how we feel, pain included. Readers call it an easy read with no jargon.

Get it on Amazon
07Questions

Fair questions.

So you're saying it's all in my head?

Nah. Your pain is real and I treat it as real, with my hands, every session. I'm saying stress, worry and how you've been living can keep pain going long after the original injury. We work on both.

Do I have to buy into the mind stuff?

No. Curious is enough. Start with the hands-on treatment you already trust, and we'll bring the rest in gently if and when it makes sense.

Which session should I book?

Tight and sore right now? Book a £50 treatment. Coming back on and off for months or years? Pain Reset. Want to rebuild properly? Talk to me about Evolve.

Does dry needling hurt?

Most people feel a quick twitch or a dull ache in the muscle, then a lot of relief. It's always your choice.

Should I still see my GP?

Yes. I work alongside your GP, not instead of them. If anything needs a doctor's eye, I'll say so straight away.

Ready to feel like yourself again?

Send me a message on WhatsApp or give me a call. Tell me what's going on and how long it's been playing up, and I'll tell you honestly where I'd start. If I'm with a client, leave a message and I'll ring you back.

07908 694974 · Slough, Berkshire